Nature's Variety



 At Nature's Variety, we are proud pet parents, just like you!  So we understand that your pet has a special place in your family, in your life, and in your heart.  That's why our company purpose is to empower people to transform the lives of pets.  

Our team is passionate about providing proper, holistic nutrition for your dog and cat. We believe the best nutrition comes from healthy, natural ingredients. We offer a variety of nutritious choices for your special pet, including complete and balanced Instinct Raw Frozen Diets, grain-free Instinct Kibble and Cans, and holistic Prairie Kibble and Cans.

Every day, we hear from our customers about their healthy, happy dogs and cats. Our foods may have maintained weight, provided for a healthy skin and coat, or interested a picky eater.  Visit our Testimonials to read real experiences from pet parents just like you. These incredible results continue to fuel our passion for pets, and inspire us to be leaders in pet health and nutrition.

Cat Food
Dog Food & Treats